You've built real revenue on Amazon. Walmart is the next channel, and it doesn't play by the same rules. We specialize in Walmart ad management, full stop, for established brands spending $20k+/month who want their Walmart numbers catching up to their Amazon ones.
Walmart has its own auction, its own shopper, and its own set of levers most agencies running both platforms have never bothered to learn. Below are three of the ones brands miss most often.
On Walmart, auto campaigns surface keyword and placement data you cannot get any other way. The brands winning here treat auto as the discovery engine and feed the wins into manual structures, instead of running auto as a small cleanup budget on the side.
Search in-grid, the buy box on a competitor's listing, the home page, stock-up. Each placement behaves like a separate auction with its own intent profile. Auto and manual campaigns can target different subsets of these, and knowing which lever is available where is half the game.
| Placement | Auto | Manual | What it does |
|---|---|---|---|
| Search in-grid | Yes | Yes | Page-one intent |
| Buy box | Yes | Yes | Steal from competitor PDPs |
| Home page | Yes | No | Awareness, not conversion |
| Stock up | Yes | No | Repeat purchase categories |
Walmart lets you bid differently by platform across every campaign type, and the three audiences barely overlap. The app shopper is the loyal weekly customer. The desktop shopper is researching. The mobile web shopper is browsing and rarely buying. Treating them like one audience flattens the math.
The app shopper uses Walmart weekly. Fast decisions, repeat baskets, highest conversion rate of the three.
Higher AOV, longer decisions, B2B and bulk buyers. Lower conversion rate, but higher order value when it lands.
Landed on Walmart without the app. Lowest conversion of the three. Often overspent on by default settings.
No splitting attention across Amazon, TikTok Shop, or Target. The whole operation runs inside Walmart Connect and Seller Center every day.
Full management of Sponsored Products, Sponsored Brands, and Sponsored Videos. Auto-led discovery, manual scale, weekly bid and placement adjustments, and direct coordination with your Walmart Ad and Account reps so promotions and ad strategy actually move together.
Conversion-rate work on the listings your ads point to. Titles, attributes, A+ content, image hierarchy, and catalog hygiene. Better listings make every ad click worth more.
The brand was already a top performer on Amazon and treating Walmart as an experiment. Auto campaigns were running on a small budget slice, placement multipliers were untouched, and mobile web was eating spend at the lowest conversion rate of any platform.
We rebuilt the campaign structure around auto-led discovery, set placement multipliers on every active campaign, and reweighted platform bids toward the app. Spend doubled because the math finally supported it.
We took the small-studio path on purpose. It means we cap the number of brands we work with, and it means the person who sold you the engagement is the person inside your campaigns every week.
No layers. No junior account managers learning on your spend. No quarterly reorgs that put a new face on your account every six months.
Send us your details below. We'll review your account and come back with a written audit of the placements, bids, and structure we'd change in the first 30 days.